I am a highly motivated creative individual looking to progress within the digital marketing sphere.
Proven ability to create, plan and execute online marketing strategies for hotels and tourist attractions, I would like to develop my skills and knowledge in new sectors or industries.
Over the past three years I have developed a strong background in digital marketing in France and in Ireland specifically within the hotel and leisure industry. Having mainly worked for agencies within the hotel and leisure industry I would like to change my work environment and be challenged by a new organisation.
Digital Marketing Specialist – Market Specialist at Bookassist (Dublin and Paris) 07/2016 – Present
Created and maintained Search Engine Marketing campaigns (Google Adwords, Bing Yahoo ads) for hotels and hotel groups across multiple ad platforms.
Analysed, developed and implemented onsite and offsite Search Engine Optimisation (SEO) strategies for new and existing clients.
Monitored and analysed existing performance of current clients using recognised KPIs and implemented actions and agreed strategies to improve e-commerce conversion.
Advised on e-mail marketing strategy.
Keeping up to date with new trends within the online marketing industry.
Created & presented workshop/seminar content to inform clients of latest trends & best practices.
Digital Marketing Specialist – PPC Specialist at Bookassist 07/2015
Creating and maintaining pay per click (PPC) campaigns for more than 100 hotels in Europe. Monitoring and optimising campaign performance using recognised KPIs.
Analysing website traffic and reporting on success of campaigns and strategies.
PPC assistant (internship) at Bookassist (Rockfield, South Block, Dundrum, Co.Dublin) 02/2015
Optimising hotel profiles on meta search and social media platforms.
Analysing website traffic and reporting on success of campaigns and strategies. Creation of slideshows on Youtube for Hotels and basic visuals.
Junior web project manager (Internship) at Corteam (La Walck, Alsace, France) 10/2013 – 08/2014
Project Management for the reconstruction of a website (Planning and Team Management)
Marketing Online (Development Partnerships, Affiliate management, Community Management)
Online campaign management (AdWords and AdSense)