Getting a clear snapshot of online performance can be a tedious task. Indeed, analytics platforms can be difficult to use or understand and often demand a deep analytical knowledge. Here…
Whether to advertise on the search, video or display networks, Google’s advertising platform gives marketers great tools to invest where is the most likely to convert.
Google Analytics tends to only show results from the conversion journey’s end, leading to an overvaluation of some channels on one hand and to an undervaluation of others on the…
The channel report gives you a great snapshot of your overall results by “medium“. In other words, instead of having a thorough breakdown of each source and medium, this report…
Wizard when it comes to search engine marketing, optimising marketing campaigns and helping businesses realise their potential through online advertising.
Wizard when it comes to search engine marketing, optimising marketing campaigns and helping businesses realise their potential through online advertising.