Getting a clear snapshot of online performance can be a tedious task. Indeed, analytics platforms can be difficult to use or understand and often demand a deep analytical knowledge. Here…
Stefan Pinheiro-WithMarch 11, 2019
Whether to advertise on the search, video or display networks, Google’s advertising platform gives marketers great tools to invest where is the most likely to convert.
Stefan Pinheiro-WithJanuary 11, 2019
Google Ads can be set up quite easily: create an account, add your banking details, build your first campaign and then go. Straightforward isn’t it?
Stefan Pinheiro-WithDecember 11, 2018
Google Analytics tends to only show results from the conversion journey’s end, leading to an overvaluation of some channels on one hand and to an undervaluation of others on the…
Stefan Pinheiro-WithNovember 2, 2018
The channel report gives you a great snapshot of your overall results by “medium“. In other words, instead of having a thorough breakdown of each source and medium, this report…
Stefan Pinheiro-WithSeptember 11, 2018
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